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AIinMedia,Entertainment&Advertising
Blending creativity and intelligence to scale storytelling, personalise engagement, and transform content production
AIinMedia,Entertainment&Advertising
Real-world applications that drive measurable results
AI Content Generation & Brand Copy Engine
Agencies and brands spend hours rewriting content for tone, region, and channel (web, social, print). An AI tool can generate campaign copy, product blurbs, or ad headlines calibrated to a client's specific brand voice (e.g., "formal", "playful", "luxury"), with one-click export for social or CMS platforms.
Key Benefits
- 5× faster content creation
- Ensures consistent brand tone across all channels
- Reduces creative burnout
Automated Video Captioning, Subtitling & Highlight Generator
Post-production teams waste time on manual editing, trimming, and subtitling. An AI system can analyse video/audio files to auto-generate captions, multilingual subtitles, and highlight reels based on emotion or keyword density, integrating with YouTube, TikTok, or corporate training content.
Key Benefits
- Cuts editing time by 80%
- Enhances content accessibility and audience engagement
AI Performance Analytics Dashboard for Campaigns
Brands can't see which content performs best by theme, language, or emotion. An AI system can analyse campaign performance data (ads, engagement, CTR) to identify top-performing tones or visuals, generating insights like "Posts with earthy tones... perform 32% better with Gen Z audiences."
Key Benefits
- Turns raw data into actionable creative strategy
- Optimizes future campaigns based on proven performance
- Provides clear insights instead of just metrics
Visual Intelligence for Product & Ad Imagery
Creative teams don't have structured insight into what imagery drives clicks. A computer vision model can analyse brand imagery (colour, composition, emotion, object types), correlate those visual attributes with engagement data, and automatically suggest creative direction.
Key Benefits
- Enables data-informed creativity
- Optimizes ad visuals for better engagement and clicks
Generative Campaign Studio (Multi-Modal AI Platform)
Agencies want to scale content generation without scaling teams. A unified AI tool can manage concept-to-copy-to-imagery generation on one interface, automatically generating campaign decks, moodboards, captions, and visuals, with optional export to Canva or Adobe.
Key Benefits
- Full-cycle campaign automation
- Achieves 10× output at the same headcount
AI Storyboarding & Script Assistant
Production houses and marketing teams waste time on idea structuring. An AI assistant can help generate video or ad storyboards based on simple prompts (e.g., "A cinematic 30-sec ad for local craft coffee"), suggesting dialogue, visual flow, and shot composition.
Key Benefits
- Speeds up the pre-production and concept alignment process
- Quickly visualizes and structures creative ideas
BenefitsofAIinMedia
Why AI matters for media, entertainment & advertising
Case Study: Online Publication and News Aggregator
The Challenge
Readers were abandoning long-form articles after only a few paragraphs, leading to high bounce rates and low return visits. The platform needed a faster, more engaging way for users to consume and understand content.
The Solution
Zenaight built a proof of concept AI summarisation engine that condenses each article into a single, meaningful sentence. The system identifies the story’s key topic and sentiment, allowing readers to absorb information instantly while preserving the tone and intent of the original piece.
Results
- The short-term test was rolled out to a small user group and showed strong results
- Average reading time per article decreased, but total active users and session frequency increased significantly
- User retention improved as readers consumed more stories in less time, validating the concept for broader rollout